Five tips for creating an unfair advantage in the marketplace.

To celebrate Global Entrepreneurship Week, we’re sharing five tips to help business leaders multiply their income, freedom, and simplicity—and get a step ahead of the competition.

“We’re living in an age where entrepreneurs are celebrated as heroes, as the creative, capable minds behind so many modern-day conveniences,” says Dan Sullivan.

“At the center of entrepreneurial motivation is the desire to know something no one else knows, see opportunities no one else sees, have a capability no one else has, and have access to resources that no one else has.

"Global Entrepreneurship Week is a perfect opportunity to celebrate entrepreneurs and equip those fighting for a bigger future with the tools needed for unlimited growth, freedom, and an unfair advantage.”

Here are five ways to remain increasingly focused, productive, and profitable in today’s marketplace:

1. Start with rejuvenation.
Taking time off allows you to rest and relax, and then approach problems and opportunities with renewed energy. When your competition is exhausted from lack of rest, you’ll be rejuvenated and highly productive. After a while, no one else will be able to match your level of energy, attention, and capability.

2. Build a bigger, better future.
Entrepreneurs with a clear picture of the future have a distinctly unfair advantage over the competition. Progress and growth depend on the ability to see a bigger future in any situation, so having this vision will inevitably draw the most useful talent and resources toward you and away from the competition. Regular, focused attention on your vision can have a dramatic effect on your progress.

3. Create Cloneable Clients™.
One of the strongest assets in any business is its clientele. Train yourself to nurture the top 20 percent of your most valuable clients, create value for them, and then find more clients like them. This approach will dramatically increase your profile and reputation, bring in more rewarding business, and allow you to create a monopoly situation before anyone else realizes what you’re doing.

4. Focus on strengths.
Traditionally, we've been encouraged to work on our weaknesses, but what does that get you? A lot of strong weaknesses. To maximize the growth of a business, focus on what you love doing and have a passion for, and on being a hero to other people. Then continue to build your team using the same principles. Developing everyone’s strengths will have a multiplier effect on your results.

5. Establish a Value Creation Monopoly.
As an entrepreneur, you’re in a unique position to create value that makes you indispensable to your clients. By integrating your passions, experience, wisdom, and capabilities into creating situations and processes that help others, you’ll find yourself with a much bigger future than your competitors—financially, creatively, and personally.

Global Entrepreneurship Week is “the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.”



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